Introducing the world’s first
Intelligent SuperHorn™
External sounds that are:
Directional
//
Automatic
//
Contextual
//
Instantaneous
//
Directional // Automatic // Contextual // Instantaneous //
One digital system for all external vehicle alerts, that combines safety, security, branding, and convenience-based features.
Applications
Automatic Alerts to Distracted Pedestrians
Positive Sentiments To Others
Friendly Reminders That The Light is Green
Branded Sonic Experiences for Drivers and Passengers
Automatic External Rear Cross Traffic Alerts
Branded Ride-hail Alerts
Why ASAT?
Drivers are demanding more and more safety features and multi-sensory experiences.
Launching novel features quickly and cheaply is no longer possible through OEM in-house development alone.
OEMs will lose market share unless they launch novel features, as the industry transitions to electric powertrains.
How the Intelligent SuperHorn works
For OEM partners, ASAT ensures:
A smarter driving experience at a reduced final BOM cost.
Easy integration into existing ICE, Hybrid, EV, and AV platforms.
ASAT’s technology…
continuously monitors the holistic state of the vehicle and its environment.
identifies data patterns that indicate situations where external audio alerts are required.
emits intelligent, digital sonic alerts through the vehicle’s external speaker system.
IP Portfolio
Patents
US10000152
US10207639
US10525876
US10906464
JP7274226
KR102590981
EP4235602A3
Other Intellectual Property
Sound design workflow
Alert design workflow
AVAS simulator
AVAS application
Binary sound file tool-chain
What do drivers think of their car horns?
Leadership Team
-
Rob Scalea
20+ years of marketing/business strategy leadership in technology, financial services, healthcare
Chief Strategy Officer, J. Walter Thompson (WPP)
CEO, The Brand Union/Americas (WPP)
Automotive experience includes Mercedes-Benz, BMW, and Porsche
Education: MIT molecular biology and electrical engineering
-
Ben Bloomberg
15+ years experience in sound design and engineering
2021 Grammy Nominee, Album of the Year
Collaborations: Quincy Jones, Ariana Grande, Björk, Jacob Collier, Yo-Yo Ma, Imogen Heap, Hans Zimmer
Expertise in real-time audio DSP and control systems including technical design for Harman/Samsung, Bose, Universal Music, Carnegie Hall, Abbey Road
Education: MIT: CS & EE. PhD: MIT Media Lab: Inaugural Marvin Minsky AI Fellow
-
Jeff Rubenstein
20+ years experience in engineering and management
President, United Radio, Inc., providing solutions to automotive manufacturers worldwide
Director of Engineering and Board Member, Cellular One of Upstate New York
Experience in design, construction, and operation of cellular telephone systems
Education: MIT electrical engineering
-
Jesse Adler
10+ years experience in product design and program management for global organizations
Program Manager, Apple iPhone manufacturing operations across the USA, China, and India
Designed novel UAV platforms at leading drone company DJI
Education: MIT aerospace engineering
